This campaign explores the intersection of brand identity, tactile design, and emotional engagement. By removing the logo from its typical digital context and reintroducing it on the human body, the project repositions branding as a physical, sensory experience. The temporary tattoo becomes a medium for embodied storytelling evoking nostalgia while challenging traditional notions of permanence in branding.
The Kuddly Soft logo was strategically placed on skin to create a visceral connection between brand and body. This approach reinforces key themes: intimacy, youth culture, emotional vulnerability, and the temporality of identity. Through this physical application, the logo transcends static graphic design and enters a realm of affect branding that is not just seen, but lived.
The campaign acts as both a visual identity system and a content strategy designed for high-impact use across social media, print collateral, and physical merchandise. It fosters brand memorability through sensorial interaction, turning the body into a vessel for narrative and recognition